Mayara Santos Portfolio

Mayara
Santos

I turn ideas into stories

Film-trained storyteller · Creative Thinker · 500K community built

A shot of me

I've always been drawn to stories, creativity and the way people connect with ideas. With a background in Film & TV Production and experience across social media, content creation and brand development, I enjoy bringing creative concepts to life and helping brands find their voice.

Frever, the animation app

The challenge

Build brand awareness for a new app, attract an engaged audience and turn social media visibility into app downloads.

The approach

Developed a TikTok-first content strategy, using trending formats, humour and relatable concepts to create engaging, shareable videos that encouraged audience participation and organic growth.

The result

400K on TikTok, 500K across all platforms

The South Park moment

The challenge

Create an entertaining, relatable video with the potential to spark audience participation and inspire people to recreate it.

The approach

Produced a humorous mother-and-son dance video, combining playful choreography with a fun, memorable audio to create content that was easy to enjoy, share and recreate.

The result

More than 13 million views, and South Park recreated the dance in an episode

My original video
Watch the South Park episodeOpens on YouTube
South Park's version

Raffi's

The challenge

Make a bagel shop's food and drinks look irresistible online.

The approach

Captured the food and drinks through eye-catching photography and video, turning the menu into tempting content that sparked cravings and made people want to visit.

The result

Fresh, engaging content that brought the menu to life.

Photo for Raffi's
A stack of pancakes topped with sliced apple, cinnamon and syrup on a garden table
Two friends sipping smoothies at an outdoor table with bagels and salads

A therapist's personal brand

The challenge

A solo therapist with a growing audience and a bigger dream: an online clinic.

The approach

Created a personal brand photoshoot and a summer interview that brought her story, personality and expertise to life, helping potential clients connect with her.

The result

Her page: 4K followers and growing demand

The therapist laughing while reading a book on a park bench
Portrait of the therapist standing on a tree-lined path
The therapist hugging a large tree and smiling up at it
The therapist sitting on the grass, head resting on her hands

Gi Lifestyle

The challenge

A fashion brand looking to grow its online presence and connect with a wider audience.

The approach

Created a series of stylish photos and videos showcasing the products, bringing the brand's style and personality to life.

The result

Fresh visual content to strengthen the brand's online presence.

Beige ballet flats with a bow and crystal studs, seen from above among leaves
Beige slingback flats with satin rose detail on the toe, resting in green leaves
Tan and cream woven sneakers placed in a leafy bush

The Coffee Break Effect

The right drink can make an ordinary day feel electric. You feel lifted, a little bolder, ready for whatever comes next. That’s the feeling I wanted to put on screen.

Links to socials

Let's grab a coffee.

E-mailmayarasantospro@gmail.com
Phone+351 931 329 179